Interview with Creative CEO

The issues of USA Today lying outside hotel doors across America today have an interesting interview with the CEO of Creative, Sim Wong Hoo. It's an understatement to say that he's sold on the idea of portable video players.

Apple CEO Steve Jobs is often asked about doing a video iPod, and says there's no market for it. Sim says he was a skeptic at first, too, but has come to realize that a handheld device that can store digital photos, music and eliminate the need to carry stacks of DVDs "offers a lot of convenience."

While pricey initially, he says, the costs of a full-featured video/music player will eventually be similar to a top-of-the-line MP3 player.

"Why not get the one with video then? cell phones with color screens aren't something that people need, but they sure buy them," he says.

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