Creative Technology announced that it will add 8 new products before years end and begin a multi-million dollar marketing campaign to expand its market share. Although exactly what these new models would be wasn't detailed, but Creative CEO Sim Wong Hoo did have this to say:
"We intend to double the MP3 player lines by year-end from eight to 16, to provide more choice to the big markets, and each line will have different design, features, (storage) capacity and colors"
These may or may not be included in the new 8, but Creative is also releasing an update to the MuVo2 line, the MuVo2 FM. The MuVo2 FM includes will have a 5GB capacity (compared with the 4GB of its predecessor), an FM tuner and recorder and 5 color choices.