A few weeks ago we reported that an industry analyst mentioned that Apple was cooking up its first flash memory-based audio player, to be available by the end of the year. Needless to say, this rumor was taken with a grain of salt. But now the analyst in question, Jason Pflaum of Thomas Weisel, has reconfirmed his statement:
I recently spent two weeks in Asia meeting with a number of folks who are in a position to know details of SigmaTel's supply chain. Based on our industry contacts, we are confident that, one, Apple is planning to launch a flash-based player, and two, SigmaTel is the provider of controller chip for that device.
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I thought creative technology had a large stake in SigmaTel. I know most of the competition has the SigmaTel chip inside too...seems kind of strange thinking that the same chip will be in all of the mp3 players. I think the old iPods will become classics overnight.