Forbes: Creative vs. Apple

Forbes magazine has more on Creative's bid to wrest a significant piece of market share from the dominator, Apple:

Calling it an uphill fight is something of an understatement. In the three years since the iPod's launch, it has become the world's player of choice. But before the iPod made MP3 players fashionable, Creative was one of the upstart companies that made them popular among the early adopter set.

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Creative Declares War on Apple

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